Bandung, August 7, 2025 – The Faculty of Economics and Business Education (FPEB) at Universitas Pendidikan Indonesia (UPI) officially opened The 6th FPEB Summer Program 2025, an annual international academic event bringing together students and academics from FPEB UPI and Universiti Malaya, Malaysia. The program takes place over five days, from August 4 to 8, 2025, at UPI’s Bandung campus.

The opening ceremony, held at the 6th-floor Auditorium of FPEB, was led by Prof. Dr. Ratih Hurriyati, M.P., CSBA, Dean of FPEB UPI. In her remarks, Prof. Ratih highlighted the importance of international collaboration in shaping graduates who are adaptive, critical, and prepared to face global challenges.

According to Dr. Heny Hendrayati, S.IP., M.M., Vice Dean for Academic Affairs at FPEB UPI, the program aims to create a cross-country collaboration space in the fields of education and business, while also serving as a platform for the exchange of knowledge, culture, and global perspectives.

The first day began with a campus tour using the UPI Shuttle, introducing participants to the academic environment and local culture. The day continued with two main sessions held at FPEB’s Smartclass. The first session, Design Thinking for Global Problem Solving, discussed how creativity and innovation can be applied to address cross-border challenges. The second session, We Can Solve By Using The Same Kind Design Thinking and Artificial Intelligence for Sustainable Business Innovation, explored the role of artificial intelligence in supporting sustainable business innovation.

Participants actively engaged in discussions and Q&A sessions, demonstrating strong enthusiasm for the topics presented. Prof. Ratih emphasized that the program offers more than just academic enrichment—it also fosters cultural interaction and the development of soft skills. She expressed hope that the initiative would broaden participants’ understanding of the importance of international collaboration in creating joint solutions to future global challenges. (contributor)