
Bandung, 20 November, 2025 — The Directorate of Student Affairs at Universitas Pendidikan Indonesia (UPI) continues to enhance its support for students developing creative and innovative businesses. This commitment is carried out through intensive mentoring—ranging from business concept development, branding, promotional media design, to improving the quality of business presentations—during the 16th Indonesian Student Entrepreneurship Program (KMI) held at Universitas Tidar (UNTIDAR), Magelang, on Thursday (20/11/2025).
UPI’s Director of Student Affairs, Prof. Dr. Siti Nurbayani, M.Si., expressed high appreciation for students who have taken the initiative to start their own enterprises and successfully secured funding from the Ministry.
“First of all, I highly appreciate students who have creative ideas and develop them into real businesses. Previously, we had four teams funded by the ministry, and three of them made it through,” she noted.
As part of its commitment, the Directorate of Student Affairs provides comprehensive guidance to enhance the market value of student-led businesses.
“We want to give full support—from concept development, branding, poster creation, to improving how they deliver their presentations,” she added.

The mentoring program involves experts and faculty members from various disciplines across UPI to ensure students receive tailored, high-quality input based on their business needs.
“We collaborate with colleagues from FPSD, and from the marketing side, we also work with FPEB. We invite all of them as resource persons,” Prof. Siti explained.
Through these training sessions, students are encouraged to generate new ideas and refine their marketing strategies.
“From the training we’ve provided, students began developing new ideas that helped them improve from a marketing standpoint,” she said.
Prof. Siti also outlined her long-term vision for student enterprises, aiming for them to grow into an integral part of UPI’s teaching-industry ecosystem, aligned with the university’s status as a State University with Legal Entity (PTNBH).
“I hope student businesses can eventually develop into a teaching industry. As a PTNBH, UPI must be able to downstream student and lecturer products into flagship outputs,” she emphasized.
“More than just entrepreneurship projects, student products are expected to grow into trademarks, patents, and real contributions to the university’s innovation downstreaming. This downstreaming could later become registered brands or patents,” she concluded.
With creativity, innovation, and cross-disciplinary mentorship, the Directorate of Student Affairs is confident that UPI students can produce competitive and sustainable entrepreneurial works. (Contributor)









